#Ad

Ariana Duran

May 31, 20202 min read

Reasons Why Hulu is Killing it

Opinion: Hulu > Netflix. As a disclaimer, I have both streaming services - and I do enjoy Netflix! Although I'm writing this from an...

Ariana Duran

Apr 18, 20204 min read

Trust in Me

One of the foundational elements for any brand is trust. Without trust, you can't and won't go very far. On occasion, consumers will take...

Ariana Duran

Apr 9, 20203 min read

Humanizing a Brand

Think of yourself as a brand. From what you wear, to the decorations in your home, even what you post on social media. Some people call...

Ariana Duran

Apr 5, 20203 min read

Make an Impression on an Impression

One of the countless, neat things about advertising is that we pay for your eyes. We call these, (you) impressions. No matter what the...

Ariana Duran

Mar 1, 20203 min read

I 'LIV' for Super Bowl Ads

These ads get me as excited as a kid on Christmas. However, this year, most were quite a bummer. While I'm not going to review each one,...

Ariana Duran

Jun 2, 20192 min read

With Great Power Comes Great Responsibility

As an advertiser, you play a very important role. You control the way your audience (the world) will see your ad. While it may not be...

Ariana Duran

May 20, 20192 min read

Times are Changing, Your Ads Should too

Yes, I do watch Mad Men, and yes, this blog post may or may not be inspired by it. Advertising has changed so much over the years and...

Ariana Duran

Apr 20, 20192 min read

The Customer is Always Right

Are they actually? Probably not. Should you stick with that motto? Yes. I cannot stress enough how important it is to develop...

Ariana Duran

Apr 7, 20192 min read

Hashtag, Ad

If you are one of the many that is skeptical when a celebrity endorses a product, you are are not alone. Almost 95% of the time, I'm...

Ariana Duran

Mar 20, 20192 min read

Is This Thing On?

Can advertisers hear me? Well, to answer this holistically, yes. As trends appear, advertisers follow. The digital world has opened new...