Opinion: Hulu > Netflix. As a disclaimer, I have both streaming services - and I do enjoy Netflix! Although I'm writing this from an...

One of the foundational elements for any brand is trust. Without trust, you can't and won't go very far. On occasion, consumers will take...

Think of yourself as a brand. From what you wear, to the decorations in your home, even what you post on social media. Some people call...

One of the countless, neat things about advertising is that we pay for your eyes. We call these, (you) impressions. No matter what the...

These ads get me as excited as a kid on Christmas. However, this year, most were quite a bummer. While I'm not going to review each one,...

As an advertiser, you play a very important role. You control the way your audience (the world) will see your ad. While it may not be...

Yes, I do watch Mad Men, and yes, this blog post may or may not be inspired by it. Advertising has changed so much over the years and...

Are they actually? Probably not. Should you stick with that motto? Yes. I cannot stress enough how important it is to develop...

If you are one of the many that is skeptical when a celebrity endorses a product, you are are not alone. Almost 95% of the time, I'm...

Can advertisers hear me? Well, to answer this holistically, yes. As trends appear, advertisers follow. The digital world has opened new...