As an advertiser, you play a very important role. You control the way your audience (the world) will see your ad. While it may not be...

Yes, I do watch Mad Men, and yes, this blog post may or may not be inspired by it. Advertising has changed so much over the years and...

Are they actually? Probably not. Should you stick with that motto? Yes. I cannot stress enough how important it is to develop...

Can advertisers hear me? Well, to answer this holistically, yes. As trends appear, advertisers follow. The digital world has opened new...