Ariana Duran
Reasons Why Hulu is Killing it
Opinion: Hulu > Netflix. As a disclaimer, I have both streaming services - and I do enjoy Netflix! Although I'm writing this from an...
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Ariana Duran
May 3, 20203 min read
It's a Pitch, Girl -Hall & Oates
I'm pretty sure he says pitch, right? It was that or, '99 problems but a pitch ain't one' by Jay Z... I'm sure you've heard of both. When...
Ariana Duran
Apr 18, 20204 min read
Trust in Me
One of the foundational elements for any brand is trust. Without trust, you can't and won't go very far. On occasion, consumers will take...
Ariana Duran
Apr 9, 20203 min read
Humanizing a Brand
Think of yourself as a brand. From what you wear, to the decorations in your home, even what you post on social media. Some people call...
Ariana Duran
Apr 5, 20203 min read
Make an Impression on an Impression
One of the countless, neat things about advertising is that we pay for your eyes. We call these, (you) impressions. No matter what the...
Ariana Duran
Mar 24, 20204 min read
Lost & Found
I felt behind towards the end of my senior year of high school. Everyone knew what they wanted to pursue and which college they were...
Ariana Duran
Mar 17, 20203 min read
Analogies and Agency Life
This may come as a surprise to you, but I love my job. Shocking, I know. You may be wondering, "What's it like working in an advertising...
Ariana Duran
Mar 12, 20203 min read
Post Launch
My career launched as soon as I graduated college. I can't believe how fast almost a year has gone by. I cannot put into words how much...
Ariana Duran
Mar 1, 20203 min read
I 'LIV' for Super Bowl Ads
These ads get me as excited as a kid on Christmas. However, this year, most were quite a bummer. While I'm not going to review each one,...
Ariana Duran
Jun 2, 20192 min read
With Great Power Comes Great Responsibility
As an advertiser, you play a very important role. You control the way your audience (the world) will see your ad. While it may not be...
Ariana Duran
May 20, 20192 min read
Times are Changing, Your Ads Should too
Yes, I do watch Mad Men, and yes, this blog post may or may not be inspired by it. Advertising has changed so much over the years and...
Ariana Duran
Apr 20, 20192 min read
The Customer is Always Right
Are they actually? Probably not. Should you stick with that motto? Yes. I cannot stress enough how important it is to develop...
Ariana Duran
Apr 7, 20192 min read
Hashtag, Ad
If you are one of the many that is skeptical when a celebrity endorses a product, you are are not alone. Almost 95% of the time, I'm...
Ariana Duran
Mar 28, 20192 min read
Quality
Your great grandma swore by it, your grandma still does, and your mom bought you 11 bottles of it for your apartment...or still ships...
Ariana Duran
Mar 20, 20192 min read
Is This Thing On?
Can advertisers hear me? Well, to answer this holistically, yes. As trends appear, advertisers follow. The digital world has opened new...
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