#Blog

Ariana Duran

May 3, 20203 min read

It's a Pitch, Girl -Hall & Oates

I'm pretty sure he says pitch, right? It was that or, '99 problems but a pitch ain't one' by Jay Z... I'm sure you've heard of both. When...

Ariana Duran

Mar 17, 20203 min read

Analogies and Agency Life

This may come as a surprise to you, but I love my job. Shocking, I know. You may be wondering, "What's it like working in an advertising...

Ariana Duran

Mar 12, 20203 min read

Post Launch

My career launched as soon as I graduated college. I can't believe how fast almost a year has gone by. I cannot put into words how much...

Ariana Duran

Mar 1, 20203 min read

I 'LIV' for Super Bowl Ads

These ads get me as excited as a kid on Christmas. However, this year, most were quite a bummer. While I'm not going to review each one,...

Ariana Duran

Jun 2, 20192 min read

With Great Power Comes Great Responsibility

As an advertiser, you play a very important role. You control the way your audience (the world) will see your ad. While it may not be...

Ariana Duran

May 20, 20192 min read

Times are Changing, Your Ads Should too

Yes, I do watch Mad Men, and yes, this blog post may or may not be inspired by it. Advertising has changed so much over the years and...

Ariana Duran

Apr 20, 20192 min read

The Customer is Always Right

Are they actually? Probably not. Should you stick with that motto? Yes. I cannot stress enough how important it is to develop...

Ariana Duran

Apr 7, 20192 min read

Hashtag, Ad

If you are one of the many that is skeptical when a celebrity endorses a product, you are are not alone. Almost 95% of the time, I'm...

Ariana Duran

Mar 28, 20192 min read

Quality

Your great grandma swore by it, your grandma still does, and your mom bought you 11 bottles of it for your apartment...or still ships...

Ariana Duran

Mar 20, 20192 min read

Is This Thing On?

Can advertisers hear me? Well, to answer this holistically, yes. As trends appear, advertisers follow. The digital world has opened new...