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It's a Pitch, Girl -Hall & Oates
I'm pretty sure he says pitch, right? It was that or, '99 problems but a pitch ain't one' by Jay Z... I'm sure you've heard of both. When...

Ariana Duran
May 3, 20203 min read
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Analogies and Agency Life
This may come as a surprise to you, but I love my job. Shocking, I know. You may be wondering, "What's it like working in an advertising...

Ariana Duran
Mar 17, 20203 min read
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Post Launch
My career launched as soon as I graduated college. I can't believe how fast almost a year has gone by. I cannot put into words how much...

Ariana Duran
Mar 12, 20203 min read
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I 'LIV' for Super Bowl Ads
These ads get me as excited as a kid on Christmas. However, this year, most were quite a bummer. While I'm not going to review each one,...

Ariana Duran
Mar 1, 20203 min read
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With Great Power Comes Great Responsibility
As an advertiser, you play a very important role. You control the way your audience (the world) will see your ad. While it may not be...

Ariana Duran
Jun 2, 20192 min read
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Times are Changing, Your Ads Should too
Yes, I do watch Mad Men, and yes, this blog post may or may not be inspired by it. Advertising has changed so much over the years and...

Ariana Duran
May 20, 20192 min read
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The Customer is Always Right
Are they actually? Probably not. Should you stick with that motto? Yes. I cannot stress enough how important it is to develop...

Ariana Duran
Apr 20, 20192 min read
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Hashtag, Ad
If you are one of the many that is skeptical when a celebrity endorses a product, you are are not alone. Almost 95% of the time, I'm...

Ariana Duran
Apr 7, 20192 min read
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Quality
Your great grandma swore by it, your grandma still does, and your mom bought you 11 bottles of it for your apartment...or still ships...

Ariana Duran
Mar 28, 20192 min read
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Is This Thing On?
Can advertisers hear me? Well, to answer this holistically, yes. As trends appear, advertisers follow. The digital world has opened new...

Ariana Duran
Mar 20, 20192 min read
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