Ariana DuranMay 3, 20203 min readIt's a Pitch, Girl -Hall & OatesI'm pretty sure he says pitch, right? It was that or, '99 problems but a pitch ain't one' by Jay Z... I'm sure you've heard of both. When...
Ariana DuranApr 18, 20204 min readTrust in MeOne of the foundational elements for any brand is trust. Without trust, you can't and won't go very far. On occasion, consumers will take...
Ariana DuranJun 2, 20192 min readWith Great Power Comes Great ResponsibilityAs an advertiser, you play a very important role. You control the way your audience (the world) will see your ad. While it may not be...
Ariana DuranMay 20, 20192 min readTimes are Changing, Your Ads Should tooYes, I do watch Mad Men, and yes, this blog post may or may not be inspired by it. Advertising has changed so much over the years and...
Ariana DuranMar 28, 20192 min readQualityYour great grandma swore by it, your grandma still does, and your mom bought you 11 bottles of it for your apartment...or still ships...
Ariana DuranMar 20, 20192 min readIs This Thing On?Can advertisers hear me? Well, to answer this holistically, yes. As trends appear, advertisers follow. The digital world has opened new...