I'm pretty sure he says pitch, right? It was that or, '99 problems but a pitch ain't one' by Jay Z... I'm sure you've heard of both. When...

One of the foundational elements for any brand is trust. Without trust, you can't and won't go very far. On occasion, consumers will take...

As an advertiser, you play a very important role. You control the way your audience (the world) will see your ad. While it may not be...

Yes, I do watch Mad Men, and yes, this blog post may or may not be inspired by it. Advertising has changed so much over the years and...

Your great grandma swore by it, your grandma still does, and your mom bought you 11 bottles of it for your apartment...or still ships...

Can advertisers hear me? Well, to answer this holistically, yes. As trends appear, advertisers follow. The digital world has opened new...