Ariana DuranApr 18, 20204 min readTrust in MeOne of the foundational elements for any brand is trust. Without trust, you can't and won't go very far. On occasion, consumers will take...
Ariana DuranMar 1, 20203 min readI 'LIV' for Super Bowl AdsThese ads get me as excited as a kid on Christmas. However, this year, most were quite a bummer. While I'm not going to review each one,...
Ariana DuranApr 20, 20192 min readThe Customer is Always RightAre they actually? Probably not. Should you stick with that motto? Yes. I cannot stress enough how important it is to develop...
Ariana DuranMar 28, 20192 min readQualityYour great grandma swore by it, your grandma still does, and your mom bought you 11 bottles of it for your apartment...or still ships...